Customer Success
USER INTERFACE: Less is more
You have a business message to convey through text, images, and layout. The top portion of a web page seen without scrolling is known as that 'above the fold'. It's important to convey professional simplicity and a distinct message above the fold, especially on the homepage.
Animation or audio can be used [sparingly] to draw attention to special messages and keep the user on your site, longer.
Customer Success
USER INTERFACE: Call to Action
What do you want your web visitor to do? Call your office? Purchase product X? Provide their email address? Requesting a user's email address is a simple way to keep in touch with the client, without feeling intrusive to the visitor. Contest, promotions, and samples are great ways to encourage a user to submit their email address, phone, or postal address.